ALISSA HAMILTON - SQUEEZED: what you don't know about orange Juice

New Haven, Conn. Yale University Press. 2009, First Edition. (ISBN: 0300164556) Hardcover, 8 vo. Book, cloth, dust jacket, xxvii, 247 pages : illustrations, Yale agrarian studies. first editon (full no. line) a clen,bright copy.CONTENTS: The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight. Very Good/Very Good.

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